Hey, it’s me, Liv! I’m the Founder of Easton Unlimited, a brand and partnerships consulting firm, and I’m on a mission to push humanity forward through marketing.

I’m currently available for consulting engagements.

DELIVER THE UNEXPECTED

DELIVER THE UNEXPECTED

Ever wonder how brands and people are sticking out in such a saturated marketing landscape? Me too.

I kickstarted my career in the music industry, building brand partnerships and key activations for top tier talent and ultimately pivoting to venture capital at a record label. I was inspired by the concept of fueling artist’s desire for generational wealth across different segments including CPG, Web 3.0, beauty and more. And I still wanted more! So I stepped into the world of adventure and consulted for the world’s leading power sports house of brands- BRP. I find myself continuously enamored by how brands and talent are positioning themselves to make a splash while maintaining an authentic and differentiated value proposition.

All of this and much more fueled my fire in creating Easton Unlimited.

Services

    • Set and implement overarching brand, marketing, influencer and opt-in strategies based on KPIs

    • Trend spotting, ideation, innovation, scouting and strategy across content projects, social campaigns, and other key community engagement oriented initiatives

    • Actively source and analyze inbound + outbound opportunities for growth and brand awareness based on new + emerging market priorities

    • Develop content storylines to align with brand pillars and goals

    • Set strategic talent deliverables and contract terms based on ideal ROI

    • Oversee and manage projects + initiatives from development through successful execution

    • Manage influencer + ambassador relations

    • Seed and execute celebrity partnerships as it relates to contracted deliverables across company channels

    • Content, ambassador, and partnership tracking across Instagram, TikTok, Facebook, and YouTube

    • Calculate EMV based on engagement, impressions, views etc. to establish ROI reports and indications

    • Weekly + monthly activity reporting on program success including top + bottom performers, highest ROI generator, sentiment tracking, opportunities etc.

    • Set strategy for content and activation budget based on company goals

    • Manage project budget + allocation

    • Assist in event, collaboration, and partnership logistic coordination

Portfolio

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Opportunities are limitless and are found when you explore the world and all it has to offer. Make your life stand out.

  • Jackson Hole

  • Yellowstone National Park

  • Moab

  • Lisbon

  • Idaho

  • Bali

  • Zion National Park

  • Sydney

  • Colorado

  • Copenhagen

I believe that in order to change the world, you have to understand the world. Above are a few of the places that have changed my outlook on life and inspired a new way of thinking.

I’m based in NYC but frequent Los Angeles and Miami for work + play.